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 Volunteer Development Scotland (VDS) |
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BRIEF:
Volunteer Development Scotland (VDS) are one of the leading organisations within the volunteering sector. VDS aims to expand the boundaries of volunteering and through making connections and informing people help to develop the entire sector. We were asked to develop a new marketing and branding strategy which would endorse the organisation as a leader in the Scottish volunteering landscape.
APPROACH:
We began by analysing the current brand and the key attributes people associated with it, overlaying this with the desired attributes from the organisation. As a result of this process the brand was repositioned and the role of connecting and informing people was developed within the new brand statement. Marketing messages were developed around the four UN classifications of volunteering and set against a strong and modern looking background.
OUTCOME:
The new branding has been successfully launched both internally to staff members and externally within the sector. VDS now portray an extremely professional and dynamic image, lifting the profile of the entire organisation.
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