BRIEF:

The Abernethy Trust approached us with a very clear brief to help them build a new awareness of their work and outdoor centres. They wanted to bring a freshness to they way in which they presented themselves to their markets and a sense of fun and dynamism to the experiences they offered through their many and varied residential courses.

APPROACH:

We started with a full review of sales material from competitors and other outdoor adventure / holiday companies and organisation and took stock of how the Trust was perceived by existing and potential customers. The feedback was then thrown into the conceptualisation process and a brochure style and mood were determined which formed the basis to build layout and content.

OUTCOME:

The finished brochure met with real enthusiasm from the Abernethy team and many very positive comments and compliments form their customers. All the Trust’s centres have enjoyed a very busy year and bookings for 2005 are looking very promising.