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 BenRiach |
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WEBSITE: http://www.benriachdistillery.co.uk
BRIEF:
The brief for the Ben Riach web site called for full content management and a site which would support the 'discovery' of the label. The site needed to work to provide the history and background of the distillery and give maximum exposure to the newly developed branding. It also had to work alongside the printed brochure - graphics and message.
APPROACH:
Site design and brochure design progressed in tandem in the studio. All functionality could be provided by our vContent content management product. Once the site visuals had been signed off, vContent was integrated, site templates designed and site content populated. The site was launched coinsident with the release and distribution of the new brochure.
OUTCOME:
Ben Riach seems to be a success story from the start since passing back into private ownership. The whisky world has been captivated by the story and with a renowned management team in place, the business is moving very fast. Export channels are quickly being confirmed and domestic demand is buidling. Ben Riach is back!
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