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 Bonne Lingerie |
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WEBSITE: www.bonnelingerie.com
BRIEF:
Bonne Lingerie called for a web store to work in conjunction with mail order and direct sales activity. The design brief followed the brief for the off-line, mail order catalogue and key requirements were for clarity, user friendly product presentation and straightforward shopping process.
APPROACH:
The site design was the first focus, working in parallel with the catalogue design. Navigation and simple step shopping was imperative and ease of size and colour selection needed to be accomodated. The solution to site functionality is provided in our WebShop product and offers Bonne Lingerie very considerable advanatges on product update and sales analysis.
OUTCOME:
The site is now live and begining to attract business. The multi channel approach to the business adopted at launch, is ambitious and conspicuous and Bonne Lingerie is set to become a player in the niche lingerie market. Since launching the site, Bone Lingerie have generated press coverage and acclaim for the site's design and shopping experience.
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