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 CCW Clothing |
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BRIEF:
In a highly competitive maket space CCW have consistently outpaced their competitors winning clothing Retailer of the Year in consequtive years. Our brief was to provide supportive promotional advertising to other initiatives on which we were working with the client including a new web shop and mail order catalogue. CCW focus on outdoor clothing with style and practicality and a key focus is in-store service and advice.
APPROACH:
Working closely with the client, the studio team looked first at 'refreshing' the presentation of CCW in line with the company's retailing image. Style derived functional clothing needs to be promoted with very careful consideration to target markets and segments aspirations and we wanted to capture a feeling of vitality, health and 'coolness' in the campaign material.
OUTCOME:
CCW have seen further year on year business growth and footfall through the stores has increased. The customer base is widening beyond Scotland and the stores in St Andrews, Pitlochry, Calander and Peebles and further promotional activity is planned for the new year. CCW's aim is firmly fixed on another Retailer of the Year award!
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