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 Crieff Hyrdo - Hydropoly |
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BRIEF:
We were initially approached by Crieff Hydro, to develop an eye catching display for a major toursim, conference and venue exhibition they attend each year in London. The exhibition is a showcase for every major conference venue in the UK.
APPROACH:
We wanted to develop a concept which would attract large crowds to the Crieff Hydro stand, which was not as large in floor space as many of the other exhibits within the venue. We presented 6 themed ideas which involved interaction with the public, and developed one of these to an oversized (16 square metre) board game. The game, called Hydropoly - a play on the hotel name - used a layout similar to a monopoly board and guided visitors around the major attractions of the hotel giving them a chance to win prizes with giant 'chance' cards.
OUTCOME:
With very large inflatable dice being thrown by up to 4 people at a time, crowds of people were drawn to the stand waiting to play the game and throughout the show, the stand attracted considerable interest from visitors to the show- so much so it was nominated in the Best Stand of the Show Awards.
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