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 Famous Grouse |
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BRIEF:
The Famous Grouse Experience needed a Christmas opportunity Gift Catalogue to promote their growing range of Famous Grouse products and accessories.The catalogue had to work on a number of levels beyond presenting the products in an eye catching and appealing manner and generating sales - supporting brand strategy, delivering a quality message and attracting vistors to the Famous Grouse Experience.
APPROACH:
We have worked with The Famous Grouse Experience team at Glen Turret distillery for a few years now and know and understand their needs and expectations. The brief was quickly interpreted and a strong commercial focus was developed in the design format through the catalogue. Branding is a key focus and the product and accessory shots are given special attention.
OUTCOME:
The catalogue was direct mailed and distributed throughout the UK with insertions in 3 leading consumer interest and niche sector magazines and publications. Response has been immediate and exceeded expectations within the first week of release ... proof absloute that The Famous Grouse is the nations best loved whisky!
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