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 Johnson |
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BRIEF:
When you're one of the largest manufacturers of marine outboard engine, how you exhibit your products is more than important! The requirement was to provide for display of the full range of engines under both the Johnson and Evinrude brands and create a sense of excitement, thrills and fun AND an overiding statement of performance and reliability.
APPROACH:
The start point was to work on structure design and use of space. Then came consideration of product display and supportive graphics and images before looking at stand lighting and floor and panel colours. The stand needed to be easily worked by the sales team and provide seating areas for one-to-one meetings and sales completion. Movie presentation of product in situ and eye-catching animation were also included in the stand.
OUTCOME:
The show at Earl's Court proved to be very successful with the dealer network who were working the stand taking a higher value of orders than the previous year. The stand team reported that the layout and product displays made for easy working and allowed for a flow of visitors without any bottlenecks. Throughout the show, the stand was one of the busiest in its section.
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