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 Perthshire Falconry |
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BRIEF:
Perthshire Falconry (now renamed Phoenix Falconry) originally approached us with a brief to pull together a promotional brochure to inform and generate awareness for the scope of their operations. They had existing sales material but they wanted a more professional and authoritative message carried to the market. The business had established itself as a leading provider of falconry fieldsport and the time was right to step up a gear.
APPROACH:
Our immediate focus was to look at branding. The business had a very understated logo which we felt did not convey the right mood and feel of what is an exciting and intriguing sport. We applied our creative team to develop an eye-catching and strong, dignified logo which would better reflect and interpret the company's activities and would provide them with a promotional focal point.
OUTCOME:
The developed logo has helped build awareness and recognition for Perthshire Falconry through promotional material including show display stands and supprt vehicles and trailers. The branding is unmatched by competitors and provides a key differentiator for the company in a competitive, niche market.
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