|
 SMR |
|
|
WEBSITE: http://www.smrmarine.co.uk/
BRIEF:
SMR are a major retailer of liesure marine and adventure holiday equipment operating out of Brighton Marina in Sussex. Their brief was to build 'the best' on-line store in their markets! The SMR team had a very clear view of site objectives - design and functionality - and had a list of benchmark sites and identified site features.
APPROACH:
We took a full front end brief from the client which allowed us to progress the site design. The functionality for the site from an e-commerce stand point was provided in our new WebShop product which we had developed in partnership with KUDOS the retail software company. SMR needed to ensure ease and speed of product update on the web store and be able to present their product range with optimised images and descriptions.
OUTCOME:
WebShop provides the client with the ability to have just one product database running locally on which all product data - including image and description - is maintained. The web store is automatically updated from the in-store, stock system significantly reducing management time and ensuring product and price consistency in-store and on-line.
|
|
|
|
|
 |
|
|
| |
